PureLash Mascara is the original jane iredale mascara. It is designed for those who want to add a lovely, natural touch of color to their lashes. It is also water resistant and highly resistant to smearing and flaking, which makes it perfect for sensitive eyes or emotional occasions, like weddings. This mascara conditions your lashes with Panthenol, a Vitamin B complex, while making them dark and defined. If you are lucky enough to have naturally full and long lashes but are looking to enhance what you have, PureLash is for you.